Unraveling the Mysteries of Clear Writing: A Carnival of Clarity

In the grand circus of communication, where words tumble through the air like daring acrobats, one art stands out like a masterful magician pulling off an astonishing trick—clear writing!

Don’t let your research message be buried in poor writing, unclear wording, or worse: Cognitive Bias.

Cognitive Bias is where you assume your readers know as much about your subject as you do. You write your paper with yourself, or your research team in mind: And it’s confusing to others ….. They quickly switch off and go do something else. Your citatio…